GrowIT.in Nagpur

This article is part of a series of articles called 'Survival of the Quickest: Reinvent, Innovate or Die'

It’s not people that let you down, it’s your expectations that do.

Just like with human relationships, a company’s relationship with its customer require care and a lot of hard work. However the benefits are worthwhile.

This article is part of a series of articles called 'Survival of the Quickest: Reinvent, Innovate or Die'

Channels are the arteries through which value propositions are delivered to a customer segment.

Every single point where a customer comes in contact with your brand is a channel and every channel has to be devised carefully to maximize this contact. This could be a sales rep speaking to a customer on the street, a brochure that was passed out at a conference, a phone call, an email or even a direct visit at your retail / online store. These are all Channels.

What do these channels do anyway?

This article is part of a series of articles called 'Survival of the Quickest: Reinvent, Innovate or Die'

If paying customers are the heart of a business then value proposition is the blood that keeps it alive and pumping. In simple terms, value proposition is the reason why customers pay you and not your competitors. Unlike earlier days when there were only a few competitors for a service or a product and all enjoyed a good piece of the pie, competition now is tough with low barriers for new entrants.

How do you add value to your idea so that a customer cannot refuse? The only way that can be done is if you truly understand your customer’s daily life, routine, challenges, pain points and solve a problem or satisfy a need.

This article is first in a series of articles called 'Survival of the Quickest: Reinvent, Innovate or Die'

For whom are we creating value?

Who are our most important customers?

At the heart of your business are paying customers. To better identify and serve your customers an entrepreneur must group them into segments with common needs and behaviors.